The gym (of which I am a member) often likes to promote themselves by giving out complimentary car magnets with their slogan on it.
For the first five months that I belonged to the gym, I did not feature their magnet on my car. Part of that was because I believe – to some extent – that it’s not the wisest thing in the world to make your car easily distinguishable. (File that under: Paranoia about not telegraphing who you are and your whereabouts.) But, part of this was also because I didn’t feel the need to give my gym any free advertising. After all, I pay them membership dues to use their facility. So, my thinking was: Why should I give them free advertising (on my car) on top of that? If anything, they should pay me to display the magnet – or at least discount my membership fees.
However, now, I have their magnet on my car. Why? Simple – it’s a public proclamation for me, of sorts.
It’s me telling the world that I belong to a gym. And, that puts the pressure on me to get into the gym, on a regular basis, to ensure that I stay fit and not become one of those people who “talks the talk but doesn’t walk the walk.”
In a way, their magnet sitting on my car has become an anchor for me – providing a reminder, each time I get in and out of my car, that I need to stick with it and get to the gym (and workout).
I don’t always need a nudge to get to the gym. But, it doesn’t hurt to have this anchor, just in case.